WCM helps clients develop strategic lead generation media plans. We go through your Marketing Mix (4 P’s - Product, Price, Place, Promotion) More specifically demographics, segmentation, qualifying process, lead criteria, campaign specific parameters, delivery frequency, required or sustainable volume, what you get is a straight forward manual that tells you what leads you should generate, which campaigns you should run and where you should place these campaigns and how to manage and follow-up on the leads generated, because correct management of leads and optimal follow-up process of sales opportunities is just as important and the lead generation itself. We tightly integrate strategy and execution to quickly identify, optimize, and then scale successful tactics.
We work on a cost per qualified lead and/or cost per acquired customer. Whichever business model you choose to work with, WCM will make sure that you do not exceed or stay well below your budgeted cost of customer acquisition, at the same time saving time and increasing sales efficiency.
Our inbound marketing solution is designed to leverage your existing marketing initiatives and resources to consistently drive and increase influx of leads. It takes a carefully designed and integrated set of online marketing tactics to really generate consistent web sales.
Often businesses are doing one or two things well in their digital marketing strategy, yet the neglect in other areas can undermine the consistency of your lead generation efforts.
WCM can leverage and collaborate with your existing online marketing program to pinpoint strengths and weaknesses to build consistency in your web lead production.
Our inbound marketing specialist can design a custom online marketing program that will help fill your CRM and ringing your sales line. Our inbound marketing strategies will help your prospects find you by:
Our inbound marketing process generally begins with a review of your current online marketing program and business objectives. We’re looking to quickly bring these into alignment and increasing your web lead flow.
Inbound marketing strategies developed by WCM often follow this pattern:
Prospects inquiry (i.e., become sales leads) when your website delivers a great user experience and the relevant information they need to begin the buying process. WCM designs and executes content and email marketing strategies that give prospects and search engines what they’re looking for and compels them to contact you for more information.
Every business is unique; with unique goals, customers, and priorities. WCM gets this and that’s why we offer customized lead generation services to fit your business and budget.
Undeniably the most cost effective from of online marketing, a sophisticated, targeted, and consistent email marketing program often returns the highest ROI of any other tactic. We understand that relevant messages, to the right consumer at the right time, yield the best results.
WCM can develop a variety of email marketing strategies, from new user acquisition and list growth to lead nurturing and email design.
Depending on your current email marketing strategy and in-house email list size we will look for opportunities through some combination of acquisition, segmentation, user experience, and campaign.
Our email marketing specialists will design a custom email marketing program that will help generate new leads, nurture prospects and help you stay top of mind to existing customers. Features include:
Our email marketing process generally begins with a review of your current online marketing program and business objectives. We’re looking to quickly leverage your existing web traffic to grow your email list and convert those users into additional web lead flow. Email marketing strategies developed by WCM often follow this pattern:
Prospects inquire (i.e., become sales leads) when your emails deliver a great experience, valuable content, and the information they need to encourage them to decide. WCM designs and executes email marketing strategies that give prospects what they’re looking for and compels them to contact you for more information.
Every business is unique; with unique goals, customers, and priorities. WCM gets this and that’s why we offer customized email marketing services to fit your business and budget. We can serve SME’s and large business.
Mobile is disrupting the way people engage with brands. Everything that can be done on a desktop computer is now being done on a mobile device. From opening an email to visiting your website to reading your content, it's all accessible through a small mobile screen. Consider:
Effective mobile advertising means understanding your mobile audience, designing content with mobile platforms in mind, and making strategic use of SMS/MMS marketing and mobile apps.
Mobile marketing strategies developed by WCM often follow this pattern:
SMS works best when you leverage its superpower (virtually real-time, interactive communication with extremely high engagement rates) as part of an integrated, multichannel effort that combines physical prompts (signage, print ads, packaging), email marketing, optimized landing pages, and social media.
Before you launch an SMS campaign, be sure you can say “yes” to the following questions:
Want to send SMS and personalized texts to your contacts? WCM’s SMS marketing service features:
WCM focuses on six valuable areas when working with online conversion optimization
Constant testing doesn’t just mean a possible increase in conversion. It will also lead to a better user experience. Removing barriers, simplifying forms, clarifying navigation, all these things lead to an improved customer journey and therefore making your site a better place to browse.
The goal of CRO is not to manipulate visitors into converting. It’s to ease the journey of already interested or engaged visitors through your website until they’ve achieved the outcome they desired themselves.