Lead Generation

Online Lead Management

WCM helps clients develop strategic lead generation media plans. We go through your Marketing Mix (4 P’s - Product, Price, Place, Promotion) More specifically demographics, segmentation, qualifying process, lead criteria, campaign specific parameters, delivery frequency, required or sustainable volume, what you get is a straight forward manual that tells you what leads you should generate, which campaigns you should run and where you should place these campaigns and how to manage and follow-up on the leads generated, because correct management of leads and optimal follow-up process of sales opportunities is just as important and the lead generation itself. We tightly integrate strategy and execution to quickly identify, optimize, and then scale successful tactics.

We work on a cost per qualified lead and/or cost per acquired customer. Whichever business model you choose to work with, WCM will make sure that you do not exceed or stay well below your budgeted cost of customer acquisition, at the same time saving time and increasing sales efficiency.


Inbound Marketing

Our inbound marketing solution is designed to leverage your existing marketing initiatives and resources to consistently drive and increase influx of leads. It takes a carefully designed and integrated set of online marketing tactics to really generate consistent web sales.

Often businesses are doing one or two things well in their digital marketing strategy, yet the neglect in other areas can undermine the consistency of your lead generation efforts.

WCM can leverage and collaborate with your existing online marketing program to pinpoint strengths and weaknesses to build consistency in your web lead production.

Our inbound marketing specialist can design a custom online marketing program that will help fill your CRM and ringing your sales line. Our inbound marketing strategies will help your prospects find you by:

  • Leverage your website by optimizing SEO, content, and landing pages
  • Develop new SEO and content opportunities to acquire more traffic
  • Designing and optimizing sales funnels and conversion paths to generate leads

Our inbound marketing process generally begins with a review of your current online marketing program and business objectives. We’re looking to quickly bring these into alignment and increasing your web lead flow.

Inbound marketing strategies developed by WCM often follow this pattern:

  • Initial Business Consultation and Website Review
  • Keyword and Competitor Research and Analysis
  • Market Research and Content Review
  • Create an Audience Development Strategy
  • Develop an Integrated SEO, PPC, and Email Marketing
  • Integration and Optimization of Lead Capture Forms
  • Review and Analysis of Performance Metrics

Prospects inquiry (i.e., become sales leads) when your website delivers a great user experience and the relevant information they need to begin the buying process. WCM designs and executes content and email marketing strategies that give prospects and search engines what they’re looking for and compels them to contact you for more information.

Every business is unique; with unique goals, customers, and priorities. WCM gets this and that’s why we offer customized lead generation services to fit your business and budget.


Email Marketing

Undeniably the most cost effective from of online marketing, a sophisticated, targeted, and consistent email marketing program often returns the highest ROI of any other tactic. We understand that relevant messages, to the right consumer at the right time, yield the best results.

WCM can develop a variety of email marketing strategies, from new user acquisition and list growth to lead nurturing and email design.

Depending on your current email marketing strategy and in-house email list size we will look for opportunities through some combination of acquisition, segmentation, user experience, and campaign.

Our email marketing specialists will design a custom email marketing program that will help generate new leads, nurture prospects and help you stay top of mind to existing customers. Features include:

  • Get Signups - Signup forms to expand your audience. Autoresponders that do the follow up for you.
  • Your emails will work on every device - WCM's Email Designer creates responsive, mobile friendly templates ready for any device
  • Real-time reports – The who, what, where of your email campaigns
  • Get started for free – Lets prove ourselves by developing and sending an email campaign to 2000 of your subscribers and we can benchmark against your current efforts

Our email marketing process generally begins with a review of your current online marketing program and business objectives. We’re looking to quickly leverage your existing web traffic to grow your email list and convert those users into additional web lead flow. Email marketing strategies developed by WCM often follow this pattern:

  • Initial Consultation and Review of Current Email activity
  • Content and Marketing Message review (for capture opportunities)
  • Integration and Optimization of Lead Capture and Nurturing
  • Analyze Email List to Create Segmentation Approach
  • Design and Deploy Email Campaigns
  • Review and Analysis of Performance Metrics

Prospects inquire (i.e., become sales leads) when your emails deliver a great experience, valuable content, and the information they need to encourage them to decide. WCM designs and executes email marketing strategies that give prospects what they’re looking for and compels them to contact you for more information.

Every business is unique; with unique goals, customers, and priorities. WCM gets this and that’s why we offer customized email marketing services to fit your business and budget. We can serve SME’s and large business.


Mobile Marketing

Mobile is disrupting the way people engage with brands. Everything that can be done on a desktop computer is now being done on a mobile device. From opening an email to visiting your website to reading your content, it's all accessible through a small mobile screen. Consider:

  • 80% of internet users own a smartphone.
  • Mobile platforms, such as smartphones and tablets, host up to 60% of digital media time for users in the U.S.
  • Search queries on mobile devices surpass desktop searches

Effective mobile advertising means understanding your mobile audience, designing content with mobile platforms in mind, and making strategic use of SMS/MMS marketing and mobile apps.

Mobile marketing strategies developed by WCM often follow this pattern:

  • Understanding the audience and segmenting the target audience
  • Setting goals
  • Establishing KPIs
  • Monitor Metrics
  • Integration and Optimization

SMS/MMS Marketing

SMS works best when you leverage its superpower (virtually real-time, interactive communication with extremely high engagement rates) as part of an integrated, multichannel effort that combines physical prompts (signage, print ads, packaging), email marketing, optimized landing pages, and social media.

Before you launch an SMS campaign, be sure you can say “yes” to the following questions:

  • Is the information in this campaign time sensitive?
  • Is direct communication the best way to get the information out instead of, say, mobile email or social media?
  • Is the information so valuable that my most engaged customers will appreciate a text message?
  • Can I effectively convey the information in 160 characters or less?
  • Does the message respect the highly personal nature of direct mobile communication?

Want to send SMS and personalized texts to your contacts? WCM’s SMS marketing service features:

  • Automatic follow ups with SMS messages
  • Allow users to subscribe via SMS
  • Manage and collect phone numbers
  • Reliable and cost effective delivery
  • Automatic opt-out and unsubscribe management


Conversion Rate Optimization (CRO)

WCM focuses on six valuable areas when working with online conversion optimization

  • A/B testing
  • Landing page design
  • Copy optimization
  • Online surveys
  • Contact form optimization
  • Using a complementary selection of the above

Constant testing doesn’t just mean a possible increase in conversion. It will also lead to a better user experience. Removing barriers, simplifying forms, clarifying navigation, all these things lead to an improved customer journey and therefore making your site a better place to browse.

The goal of CRO is not to manipulate visitors into converting. It’s to ease the journey of already interested or engaged visitors through your website until they’ve achieved the outcome they desired themselves.